Tatyana had visited every modeling agency in Almaty—how could she have missed her? It turned out Ruslana wasn’t a model, but a friend of a friend of the editor. They’d taken the photos for fun. Ruslana was 17, went to one of the best schools in Almaty, spoke fluent German, and dreamed of a place at a European university. She was called to a casting in London. Her mother, a manager at a cosmetics company, didn’t want to let her daughter go. Ruslana insisted: “London! I’ll finally see London!”
At the offices of Ruslana’s first agency I find video of that trip to London. A teenager—no, child—in a hoodie on a blustery London day, snapping photos of Tower Bridge, grinning goofily, laughing widely, and trying to hide her braces as she does so. Then she takes the hoodie off, and down it tumbles: that heavy, golden, knee-length hair. They nicknamed her the Russian Rapunzel in modeling land. Before her trip to London, Ruslana had never washed her own hair before—her mother had always helped her. Now she was staying in packed model flats in Paris and Milan, her days a procession of castings. Her life reduced to measurements (32-23-33), rooms full of tense girls eyeing each other’s legs-hips-breasts, desperate to be the one who’s picked: every rejection a slap saying your body’s wrong, that you’re wrong. Friends remember that Ruslana would cry—she took rejection personally, missed home. Around her swirled a whirlpool of cocaine, champagne, debauchery. Many girls get sucked in. Ruslana was different. She would go to bed early and wrote poems to console herself, posting them on social-networking sites:
At the offices of Ruslana’s first agency I find video of that trip to London. A teenager—no, child—in a hoodie on a blustery London day, snapping photos of Tower Bridge, grinning goofily, laughing widely, and trying to hide her braces as she does so. Then she takes the hoodie off, and down it tumbles: that heavy, golden, knee-length hair. They nicknamed her the Russian Rapunzel in modeling land. Before her trip to London, Ruslana had never washed her own hair before—her mother had always helped her. Now she was staying in packed model flats in Paris and Milan, her days a procession of castings. Her life reduced to measurements (32-23-33), rooms full of tense girls eyeing each other’s legs-hips-breasts, desperate to be the one who’s picked: every rejection a slap saying your body’s wrong, that you’re wrong. Friends remember that Ruslana would cry—she took rejection personally, missed home. Around her swirled a whirlpool of cocaine, champagne, debauchery. Many girls get sucked in. Ruslana was different. She would go to bed early and wrote poems to console herself, posting them on social-networking sites:
“Instead of moaning at the thorns/I’m happy that a rose among them grows.”
Then came the Nina Ricci ad. The magical tree. The pink apple. Stardom.
That ad took Ruslana from the world of wannabes to the best parties in New York, trips to convicted pedophile Jeffrey Epstein’s private island, to Moscow where the Russian mega-rich were keen to meet the beauty from the ad, and where she fell blissfully, childishly in love with one of the handsomest tycoons in town.
In Moscow, I seek out Luba, Ruslana’s friend and colleague, who was close to her in Moscow around that time. Luba’s flat is stuffed with hundreds of cuddly toys. They’re nothing like their images on paper, these girls. They’re small, scared, brittle. When the camera zooms tight, you notice their wounded eyes, both searching for guidance and mistrustful. Luba remembers Ruslana’s lover well: “He’s gorgeous. Girls drop at his feet. He’s been with so many of my friends. All of them perfect.” Friends, more experienced girls like Luba, warned Ruslana not to fall in love. But she was certain this was the real thing. She wanted marriage, children, a steady home. “That was the thing about Ruslana—there was something childish about her. She believed.”
When the tycoon dumped Ruslana, she kept on texting him, hoping for an answer. She posted poems of unrequited love on her networking page:
“You left again, leaving in return/A castle of pink dreams and ruined walls … it feels as if someone tore out my heart and trod all over it.”